BFSI PRODUCT MARKETING & DISTRIBUTION SUMMIT 2018
The world of financial services is changing in ways that are more dramatic than we would have imagined even five years ago. Inspired by Apple stores and other similar outlets, banks are using smart technology to remodel their branches into smarter retail-like outlets. On the other hand, small retail shops are increasingly equipping themselves to provide a wide range of financial services from opening bank accounts to issuing insurance policies using high-tech handheld devices.
The enhanced communication landscape completely rewrites the ground rules for the distribution of banking, insurance and mutual funds products from the point of view of both the customer - who has increased choice and is empowered by the availability of instant options - and the conduit - in this case, the 'human' channel or the agents. Banks dominate the formal financial system in India, with 70.5% of the total assets of the financial system.
This, as well as other factors related to the development of markets and trust structures in the economy, has meant that universal banks are the dominant providers of financial services to consumers with access to the formal system. Retail banks, serving as customer-facing ends of the delivery channels for their own products as well as partner products like insurance and mutual funds, have stitched together distribution models to suit the needs of their primary consumers, while insurance and asset managers have aggressively grown their presence through physical as well as digital channels. Dramatic changes that are being taken place in the industry. Thus, re-thinking of marketing and distributions models, moving from old school strategies has become a necessity.
Senior Vice President and Head – Marketing
Head – Distribution
Co-Founder & Business Head
Boch & Fernsh, Inc. (B&F)
Chief Marketing and Digital Officer
IIFL Investment Managers
Business Head – Two Wheeler Finance
L&T Financial Services
Executive Vice President – Marketing
Head of Marketing
Franklin Templeton Investments
Head- Product & Business Development
LIC Mutual Fund Asset Management Ltd.
VP - Products & Strategy
Canara HSBC Oriental Bank of Commerce Life Insurance Co Ltd.
Chief Marketing Officer, Head of Strategy & Retail Assurance
Future Generali India Life Insurance
Chief Product Officer – Product Factory(Health)
Royal Sundaram Alliance Insurance Co
Head - Innovation, SGSS
Société Générale Global Solution Centre
Channel Head – Bancassurance, Digital Initiatives
SBI General Insurance
Head Rural Distribution
Deputy Vice President and Head – Products
Aditya Birla Health Insurance Co. Ltd.
EVP & Head - Strategy & Marketing
Fino Payments Bank
Certified Member of IRM, London
Ambassador in India of Institute of Risk Management (IRM)
Head Products – Secured Loans & Business Working Capital
Standard Chartered Bank
Executive Director - Strategy and International Business
SBI Fund Management
BrandIdea Analytics Platform
Chief Innovation & Marketing Officer
Bharti AXA General Insurance
KEY TOPICS OF DISCUSSION
- Changing environment & regulatory challenges in financial product marketing
- Product innovation, distribution & marketing in financial services
- New era of digital financial inclusion in India - Navigating the known & unknowns
- Challenges and opportunities in new product development & distribution in urban and rural areas
- Bancassurance - Distribution alliance between the insurance company and the bank
- Rules of the Game: Organization, Implementation, and Evaluation
- Evolution of NBFCs and asset/wealth management companies in India
- Transformation of retail banking distribution
- Evolution of marketing & distribution of Mutual Funds in India
- Challenges & opportunities in the housing finance market in India
WHY SHOULD YOU ATTEND?
- Discuss latest trends & methodologies of BFSI product innovation, marketing & distribution
- In depth guidance on latest marketing solutions & strategies being adopted for an effective marketing management
- Key discussion on evolution of NBFCs and asset/wealth management companies in India and on transformation of retail banking distribution.
- Share best practices on various aspects and setting benchmarks with High Reliable Organizations
- Network with India's top marketing/distribution professionals from BFSI sector
WHO SHOULD ATTEND?
Functional heads of:
- Sales, Marketing & Business Development
- Product Marketing
- Product Distribution
- Product Development & Innovation
- Product Strategy
- Customer Experience